"This week's episode of
Katie P's Suburban Dancers
is brought to you by
Acme Fun Toyz...
meeting all of your fun toy needs!"
In the way that vintage television shows presented promotional spots for their client as part of the show, Katie P's School of Dance will perform little musical ditties, enact lively and humorous sketches and list sponsors in the opening and closing credits of every show.
Katie P's School of Dance is a cable show that airs in local UK markets. So, local sponsors are more likely to be attracted to this personalized sort of advertising. And since cable shows are relatively a lot less expensive to produce than network shows, local sponsors with limited advertising budgets will find this a winning investment.
Example of past shows with On-Air Sponsors
20 Mule Borax presented Death Valley Days. In the middle of the episodes, stars from the show would appear in their homse or other casual settings to extol the virtues of Borax.
Milton Berle's Texaco Star Theater had the product's name right in the title of the show. Uncle Milty performed regular sketches about the miracles of Texaco.
The Gale Storm Show would often begin with Gale performing a little musical plug for Listerine.
